Before getting started let us first know the benefits of social media advertising for quick ROI. For example, content marketing works best after it is able to build backlinks and SEO traction. Influencer marketing works with low efforts but may require higher costs, also the results don’t occur over time. Another means is AdWords that can produce consistent results for your brand, but it takes a while to master and earn specific placement.
With the use of social media marketing, you can have consistent sales coming from the first day your website is launched. The different types of social media platforms that offer ad services are:
The benefits are seamless; let us check how it can be leveraged for your online business.
For eCommerce store, this platform excels in lead generation. The most common model used in Facebook is the ads that directly into a high-converting landing page offering some variety of a free lead magnet or bundle product. Many e-commerce brands use bundled product offerings to drive perceived value and earn immediate conversion.
Instagram is completely image and video heavy. Seller and retailers who want to incorporate visual media into their campaigns tend to perform best on this social media channel. Unlike other ad campaigns, Instagram ads can be directly linked with product page allowing engagement about the product. Additionally, you must make sure to include authentic images as stock images do not work on Instagram. Similar to this is Pinterest. If yours is a women-centric product, then this is the cool platform for advertisement.
For reaching both niche and mainstream influencer, this is the revolutionary platform. Twitter is a viable option for organic advertisements, hence the best platform for small-scale business. You can use the paid campaigns for increasing sales.
LinkedIn is a unique and professional platform for business to business market. This is the platform where you will find the highest quality leads of particular industry like recruiters, secondary education, and high-end B2B products and services.
Youtube is the second largest search platform after Google search. YouTube conversions consistently outperform other social networking sites, hence the video ads are highly cost-effective as compared to other social sites.