There is no question that merely ranking on the first page is objective but also you must aim to rank on 1st first position. This can be the strategy of existing websites or new websites to rank higher on the first page.
And particularly if yours is an eCommerce site it must meet your company particular needs. When you get into choosing the eCommerce platform right for your business, you must get the best suitable for your business. Also, there are lots of options available in the market to compare. But as you know the right technology is often the key player in eCommerce growth. Among the most booming platforms are Magento and PrestaShop.
Magento is the leader in shopping cart platform. Other eCommerce platforms are WooCommerce, Shopify, BigCommerce, PrestaShop, osCommerce, JigoShop, Drupal Commerce, Zen Cart and the list goes on.
An open source shopping cart offering all kinds of flexibility, Magento offers control over eCommerce store. The eBay partnered Magento is the feature-rich eCommerce platform. Through them, you can easily develop and maintain the successful online store. Magento software comes in two editions-Community & Enterprise. The main feature of Magento includes:
Analytics and reporting
Catalog management and browsing
Customer account and services
Search Engine Optimization
Marketing Promotion tools
Another open source eCommerce platform with plenty of features is PrestaShop. This platform is ideal for small to medium enterprise looking for their online presence. Being an open source e-commerce platform, its users can have their web store hosted in the cloud or downloaded from the PrestaShop website. The platform is available in 40 languages but only supports fully in English and French. The main feature of PrestaShop includes:
Unlimited products, categories, customers, orders
Stunning out of the box theme
Create discounts, cart rules, coupons & vouchers
Built-in real-time analytic
Advanced built-in SEO features
Powerful instant filtered search
Mobile-friendly store front and back office
Sell goods, services, downloadable products
Easily create CMS pages
Centralized back office for an easy day to day management
1,500+ add-on templates & 3000+ add-on modules
It is not always easy to compare between PrestaShop and Magento. Different functionalities should be considered such as cost, user reviews, recognition and awards should be considered when making the final choice.